PF Social & Digital
Planet Fitness
From emails to banners, memes, and playlists, Planet Fitness content was wide-reaching and all-encompassing. In an effort to not only encourage our audience to visit us regularly but also entertain them, Planet Fitness leaned heavily into multiple digital avenues. This included engaging our audience with relatable memes on organic social, providing useful, mood-enhancing Spotify playlists to accompany workouts, and motivating visits through eye-catching emails, paid social campaigns, and attention-grabbing banner ads.
Filling our feed with humor
We were tasked with turning our social feeds into meme channels, utilizing the PF humor and voice. We used popular formats and trends to craft posts, extending this humor into paid campaigns for a unified brand presence.
Shell + Joey Logano
PF Perks partnered with the Shell Fuel Rewards program to create better perks for members. We partnered with Nascar racer, Joey Logano, to get the word out about this partnership.
NYE with PF
Planet Fitness has become synonymous with New Year’s Eve. Each year we help support PF’s partnership with Dick Clark’s New Year’s Rockin’ Eve through social and digital. Ringing in 2021 was ever MORE important after the year that 2020 brought us all.
CREDITS
Stacia Weiss, Creative Director (Art)
Kevin Kampwirth, Creative Director (Copy)
Micah Hair, Associate Creative Director (Art)
Eileen Hogan, Associate Creative Director (Copy)
Lauren Emery, Designer
Mike Cannella, Copywriter