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Dairy Queen
DQ reigns as the ultimate destination for summer treats, so we launched an official campaign to celebrate and support it. Starting with the kickoff on the very first day of spring with Free Cone Day, and continuing through to the highly anticipated announcement of the Fall Blizzard Menu, we filled our social feeds with delicious content designed to capture the essence of the season. This campaign generated nearly 170 million impressions total across all social channels, surpassing our initial goal of 105 million impressions.
Free Cone Day
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The first day of spring means Free Cone Day which means a FREE cone for you to enjoy (duh). Our content hyped up and supported the day through bright, eye-catching images and memes.
Dropping the Summer Blizzard Menu
This year’s Summer Blizzard Menu announcement was even more anticipated with the return of the S’mores Blizzard and a partnership with The Sandlot star, Patrick Renna.
Celebrating treats with National Ice Cream Day
We kept the party going with a special deal on treats for National Ice Cream Day, using warm, sunset colors to match the treat season theme.
CREDITS
Stacia Weiss, Creative Director (Art)
Eileen Hogan, Creative Director (Copy)
Molly Espenschied, Associate Creative Director (Copy)
Alex Lofaro, Designer
Ryne Mitra, Copywriter