Food Content
Riceland | National Turkey Federation | Kemps | Dairy Farmers of America
In my opinion, creating social food content is both a science and an art. With the majority of my experience stemming from working with restaurant brands, food councils and co-ops, and consumer packaged goods, you could certainly say that I have developed a knack for crafting mouth-watering content. From detailed recipe planning to creative art direction and even hands-on food styling, I’ve had my hands in nearly every essential aspect of food content creation.
Riceland
Riceland is a co-op made up of over 5,000 farmers from Arkansas and Missouri and is the world’s largest miller of rice. We created Meta and Pinterest content for them consisting of ways to use rice that isn’t just a side dish.
National Turkey Federation
NTF is the national advocate for America’s turkey industry made up of over 300 companies that include farmers and processors. Our content goal was to elevate turkey as more than just deli meat or a Thanksgiving meal, but instead as a more versatile protein.
Kemps
Starting as a farm in the late 1800s, Kemps now produces fresh milk, frozen yogurt, sour cream, cottage cheese, and frozen novelty treats. We created content that showed this diverse array of products used in different ways.
Dairy Farmers of America
DFA is a farmer owned dairy co-op made up of over 5,000 farms across the U.S. While most of DFA’s content is focused on the farmers themselves and their sustainability efforts, we also create product-focused content showing the versatility of dairy.
CREDITS
Stacia Weiss, Creative Director (Art)
George Chapman, Creative Director (Copy)
Thomas Price, Associate Creative Director
Stephanie Castro, Associate Content Producer
Will Maynard, Designer
Ryne Mitra, Copywriter
Mike Cannella, Copywriter
Savannah Kannberg, Copywriter
Kelcie McKenney, Copywriter