Chewy Channel
HARIBO
In a world of shrinking attention spans, HARIBO launched Chewy Channel, the world’s first ever Gummi Entertainment Network with quick, bite-sized series starring our gummies. From comedies to dramas to underwater adventures, there’s something for every taste, literally. To lean into the entertainment network feel, we also shared behind-the-scenes content on our social channels to support our gummi stars and bring the shows to life.
Micro-Binge Box
To surprise and delight HARIBO fans, we created the Micro-Binge Box, specially designed to be sent to dedicated Chewy Channel watchers. Along with a selection of delicious bags of gummies (of course), we included a branded PopSocket, simple and easy-to-put-together sets, and miniature speech bubbles for them to film their very own Chewy Channel show. This kit was crafted to engage fans in a fun, interactive experience that extends beyond just snacking and social.
CREDITS
Bryce Richardson, Creative Director (Copy)
Brett Westnedge, Associate Creative Director (Art)
Erin Brown, Senior Social Manager (+ Copywriter)
Colby Dolan, Motion Designer
Matt Bilmes, Camera Op/Editor
AWARDS
AAF Awards 2020
Silver in Webisode Series
Gold in Branded Content & Entertainment
Gold in Social Media Campaign
Digiday Awards 2020
Best Use of Video
Most Innovative Use of Content
Shorty Awards 2020
Winner in IGTV, Native Advertising
Finalist in Short Form Video, Instagram Stories
Bronze Honor in Branded Series
Webby Awards 2020
Nominee in Best Use of Native Advertising
Nominee in Social, Food & Drink Campaigns
Digiday Awards 2021
Best Use of Video
Most Innovative Use of Content
Shorty Awards 2021
Winner in IGTV, Branded Series
Silver Honor in Video
Bronze Honor in Short Form Video
Gold Honor in Mobile Campaign
Webby Awards 2021
Honoree in Food & Beverage