DQ Social
Dairy Queen
When it comes to dominating social media, QSRs lead the pack. DQ aimed to elevate their game by embracing our social-first strategy, crafting content that resonated natively across Facebook, Twitter, Instagram, and TikTok. We aimed to make content that looked, sounded, and felt more like what you see and interact with on your own feed. Our approach drove an impressive 800% growth in DQ’s social presence within just three years.
Social-first became our motto
We embraced the unique energy of the internet to influence our organic social strategy and launch DQ on TikTok. By embracing memes and trends, we ensured our content always felt authentic and native wherever it was posted.
DQ + music = <3
Our audience showed a strong interest in music, so we leveraged this insight to our advantage. We created parodies of upcoming album releases, featuring our treats as the main stars (and turning into Swifties in the process).
Ads don’t have to be boring
We extended our social-first philosophy to include paid campaigns as well, strategically incorporating humor, memes, and trends to influence our content and make everything feel more native and engaging.
CREDITS
Stacia Weiss, Creative Director (Art)
Eileen Hogan, Creative Director (Copy)
Molly Espenschied, Associate Creative Director (Copy)
Ronny Nause, Associate Creative Director (Art)
Alex Lofaro, Designer
Ryne Mitra, Copywriter