MoLot Social
Missouri Lottery
MoLottery inspires people to dream big with their winnings and uses their social channels to show how winners can enjoy their prizes to the fullest. Rather than relying on traditional photo or video shoots to make content from, we instead started from scratch by creating original vector illustrations, allowing us to dream as big as we wanted with our visuals. This gave us the freedom to spark our audience’s imagination and encourage them to chase their biggest dreams.
Jackpots & prizes
We created posts highlighting the latest lottery jackpots, newest scratcher tickets, and sweepstakes and giveaway prizes, offering our audience exciting opportunities to imagine winning big.
Missouri facts
All MoLottery money funds public education. We made content showing where the money goes and who benefits. We also shared Missouri related content about places to spend winnings and fun state facts.
CREDITS
Thomas Price, Associate Creative Director (Art)
Stacia Weiss, Associate Creative Director (Art)
Stephanie Castro, Associate Content Director
Savannah Kannberg, Copywriter
Kelcie McKenney, Copywriter