Chewy Games
HARIBO
Evolving from the Chewy Channel, HARIBO transitioned into gaming by creating a virtual gummi gaming studio within our social feeds. We shifted our audience mindset from viewers to players by gamifying every single piece of content we created. From quizzes to puzzles to even interactive AR filters, we encouraged our fans to microplay with our content and their gummies. We achieved 1MM impressions in organic reach and increased our engagement rate by over 125% across platforms.
CREDITS
Eileen Hogan, Creative Director (Copy)
Molly Espenchied, Associate Creative Director (Copy)
Erin Brown, Associate Creative Director (Art)
Will Maynard, Designer
AWARDS
Digiday Awards 2023
Winner in Best Use of Social
AAF Awards 2023
Gold in Social Media Campaign
Gold in Branded Content & Entertainment
Shorty Awards 2023
Finalist in Instagram